Google improves user data transparency and control ahead of GDPR

Daniel Fowler
May 11, 2018

Google introduced its new user privacy policy on Friday in advance of a strict, new European data privacy law due to come into effect on May 25.

Google explains that: "We're updating our current Privacy Policy to make it easier to understand what information we collect, and why we collect it".

Over the past couple weeks, you've likely gotten emails from a number of website and apps you use regarding updates to their privacy policies.

DealSignal unveiled a new product module to help marketers assess their GDPR risk and establish account controls for data compliance within its platform.

The "My Account" hub now brings together all the different ways users can review their privacy, security and ad settings, with Google pledging to make it easier for users to choose what activity is saved to their account. You'll continue to have granular control over the data you share with us when you use our services, but with clearer explanations.

Business users will be happy to learn that Google's Download Your Data tool is improving and expanding.

Google unveils human-sounding AI Assistant 'Duplex', raises ethical concerns
For example, say "Hey Google, read me my messages" and you can get a summary of unread texts with the option to respond by voice. This led to critics saying that Duplex would be taking advantage of people by not informing them they were speaking to a robot.

As part of this, Google makes it easier to see the search, browsing and YouTube viewing history it keeps on you, to delete any items you don't want included, and to stop the company from logging your activity in future ...

GDPR suggests that companies allow direct service-to-service data transfers when possible-for example, from Google photos to another photo service, the post noted.

Google has also been working with its global advertisers, publishers, developers, and cloud customers to prep for GDPR, the post said. Google updated the data processing terms.

These changes come at a time where awareness on privacy issues are higher than usual with scandals such as the Cambridge Analytica data breach affecting Facebook users worldwide.

You can browse through the policy by certain categories, a "clearer language" is used, and Google's added videos and images to give you a visual of what you're reading.

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