Snapchat is optimizing its redesign to satisfy unhappy users

Katie Ramirez
May 11, 2018

The same month, a petition was launched under the title "Remove the new Snapchat Update", calling for Snapchat to scrap the changes it first started to implement in November a year ago. A Change.org petition concerning the update attracted more than 1.2 million signatures from disgruntled users.

Snapchat is rolling out another redesign for its iOS app following a less-than-successful effort from a few months back.

These changes include a revised layout which puts Snaps and Chats in chronological order again, just as they were before the company started messing around with Snap's look and feel.

Earlier this years, Snapchatters exploded in rage following an update which changed everything about their favourite app. We completely understand the new Snapchat has felt uncomfortable for many'. It has also added a separate subscriptions feed to make it easier to find stories from your favorite creators, publishers and shows, the company confirmed the to CNET on Friday.

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Just like before, your friends' Stories will remain separate from branded content. But at least a million users were not amused, hating that snaps and stories were placed on the same page, the layout appeared to be more confusing and sponsored content became more prominent.

"We are now focused on optimizing the redesign based on our ongoing experimentation and learning", he said, explaining the changes. The company was expected to report more than 194 million users but fell short at 191 million. "Our redesign created some headwinds in our revenue this quarter by disrupting user behavior and creating some apprehension among our advertising partners", he said, during the the first quarter earnings call.

Satisfaction levels for the app among current users aged 18-34 has followed a similar trajectory.

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