Next Up at Amazon-Run Whole Foods: Half-Priced Halibut Steaks

Ruben Fields
May 16, 2018

"I think this is one of the most important launches we've had for Prime since Prime Video", Cem Sibay, vice president of Amazon Prime, said in an interview.

Amazon, which purchased Whole Foods previous year, is offering its Prime members an additional 10% off sale items when they shop at Whole Foods.

Amazon is offering Prime members 10 percent discounts on select items at Whole Foods stores in Florida, the first step in a program Amazon expects to implement nationwide this summer.

Customers can also link their Prime account to their phone number so that when they shop at Whole Foods they only have to tap in their phone number at checkout. However this is an interesting idea, tying together this idea of providing fresh foods at a good price to Prime members.

To get the benefits, Prime members will need to download the Whole Foods app on their phone and input their Prime information.

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The discount program is Amazon's latest effort to connect the two companies. That translates into a big opportunity to boost Whole Foods' business, if Amazon can use the new discounts to bring more people into stores.

Amazon says the sale-item discount will apply to a rotating selection of hundreds of products.

Amazon started offering delivery from Whole Foods to Prime customers in selected markets earlier this year.

Amazon cut prices at Whole Foods for all customers once it completed its purchase of the chain in August, and announced another round of price cuts in November.

The system will give Amazon enormous perception into its Whole Foods shoppers.

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