Instagram CEO Confirms Usage Insights Feature Being Developed

Ruben Fields
May 17, 2018

Instagram users will soon be able to see how much of the day they have spent browsing others' pictures thanks to a new feature called "Usage Insights", Forbes is reporting. The new tool was discovered during an APK teardown, and shows the user the time spent on the app, though there aren't enough details to know the scope of the data provided. "Be self-aware or be prepared to be ashamed for Instagram addiction", she tweeted. Facebook-owned Instagram is following the footsteps of its parent to build tools that will address the concern and help you spend more time away from the screen.

Instagram CEO Kevin Systrom has now confirmed on Twitter that the company is indeed working on this Usage Insights feature, adding that the company is building tools that will "help the IG community know more about the time they spend on Instagram". He also said that "it's the responsibility of all companies to be honest about this". We want to be part of the solution.

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The "Usage insights" feature is expected to show the time a user spends on Instagram each day as well as their overall usage across an extended period. "I take that responsibility seriously", he said.

Lastly, Instagram is also testing a feature for Android users that would let them Like or Reply to a comment right from the notification shade without opening the Instagram app.

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