Kim Kardashian slammed for promoting diet lollipops on social media

Brenda Watkins
May 17, 2018

Kim Kardashian deleted a sultry Instagram post Wednesday of her promoting an appetite-suppressant lollipop. However, when she posted an advertisement for Flat Tummy Co.'s appetite suppressant lollipops, calling them "literally unreal" and offering a discount, critics bashed her for promoting the product.

Dr Liam Hackett, activist and founder of anti-bullying charity Ditch The Label, tweeted Kim had abused her influence and ignored the responsibility she has to young people.

No. Fuck off. No.

"I admire their mother's branding capabilities, she is an exploitative but innovative genius, however this family makes me feel actual despair over what women are reduced to", she continued in a series of tweets. But regulators have warned that "just because you see a supplement product on a store shelf" or, indeed, on a celebrity's Instagram page, "does not mean it is safe".

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Jamil further suggested eating enough to "fuel your brain and work hard and be successful". And to play with your kids.

And Jamil was not the only person who took issue with Kardashian's post.

The Kardashians have historically used their social media platforms to promote diet and weight loss products (remember Fit Tea?), and it's pretty unclear why this was the tipping point for her followers.

She added the cheeky hashtag, #suckit, as she informed fans that she was being paid for posting the advert. No one should have to feel the need to suppress their appetite to fit to ridiculous beauty standards. Jesus Christ. They're money hungry. Kardashian made headlines earlier this year when she shared a post advertising the company's diet shakes - though fans were more concerned about the disheveled state of her kitchen than the meal replacement drink she claimed to be on. This promotes an unhealthy and damaging relationship with food and we absolutely must take a stand against anything that could be damaging to people online. The company further recommends 1-2 lollipops per day to keep hunger and cravings under control; it is meant to "hold you over" until your next meal and not act as a meal replacement.

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