What to expect from Lord & Taylor, Walmart.com partnership

Ruben Fields
May 17, 2018

Lord & Taylor, once a leading apparel retailer, is joining forces with Walmart to create an online store on Walmart.com that will offer over 100 fashion brands, in a sign of the strategies retailers will need to consider in the new retail environment.

The shop, which is launching in the coming weeks, will be accessible through a new tab on Walmart's website called "premium brands".

More than 125 premium brands, including Tommy Bahama, Vince Camuto, Miss Selfridge, La La Anthony and H Halston, will soon be available on a dedicated Lord & Taylor site on Walmart.com, the companies said on Tuesday.

But Walmart's partnership with Lord & Taylor, announced last November, marks a new model for the Bentonville, Ark. -based discounter.

"The new experience is aligned with how customers shop the category, with editorial elements that inspire customers to browse and buy, and has already generated positive customer response", said Denise Incandela, head of fashion for Walmart's US e-commerce division, in a statement.

With the launch of the L&T page, Walmart will have its own everyday brands and the premium Lord & Taylor brands.

The Lord & Taylor flagship store features thousands of trend-right styles, including women's, men's, and kids' clothing, shoes, handbags, accessories, and jewelry, that will be updated regularly.

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Walmart notes that customers shopping for Lord & Taylor goods via its online store will be able to narrow searches down by different categories. Orders $35 and up will be eligible for free two-day shipping.

Shoppers are actively browsing Walmart.com today for premium fashion brands, according to Denise Incandela, head of fashion for Walmart's USA e-commerce business.

The new Walmart.com is nearly here.

Lord & Taylor, founded in 1826, is one of America's first department stores.

Lord & Taylor and Walmart both declined to comment on the revenue structure of their partnership.

Hudson's Bay Co. on Monday announced that Vanessa LeFebvre has been named president of Lord & Taylor, effective May 22, reporting to HBC CEO Helena Foulkes.

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