YouTube Adds Artist, Songwriter Credits To 500M Videos

Katie Ramirez
May 17, 2018

Labels, songwriters and producers will get their due on the platform.

The feature is working on more than half a billion videos of all kinds-not just music videos-so if you hear music on YouTube, there's a pretty good chance you can see what it is by checking the video's full info.

YouTube have announced that they are adding the credits across premium music videos and to content featuring recorded music. Youtube's new description feature, as Pitchfork reports, which will be called "Music in this video", will amend this.

Alphabet's video-streaming titan has rolled out "Music in this video", a feature that allows you to scrutinise details on artists and songwriters, and their respective labels and publishers. There are also links to the Official Artist Channel and official music video when available. It's how the platform finds and blocks copyrighted material uploaded without permission. "Through our industry partnerships we will expand the scope and quality of data to ensure all creators are credited as completely and accurately as possible". "There is so much more we can do to establish a better situation for music creators and this is great step forward", of the initiative moving forward.

The You Tube app gives you the full You Tube experience on iPhone and iPad
The You Tube app gives you the full You Tube experience on iPhone and

Martin Bandier, Chairman and CEO, Sony/ATV Music Publishing, said: "Songwriters are essential to the success of the music industry, but too often their critical role gets overlooked".

"This move by YouTube is an important step forward to deliver that goal and one which Sony/ATV welcomes". It has been a longstanding issue that platforms like YouTube and Spotify have had to deal with.

This means that if you are watching anything from a makeup tutorial, travel vlog, instructive videos, to comedy skits, and you like the song that's playing in the background, you can now access the song and see who created it. That helped turn Alan Walker's "Fade" into a global hit as "Faded". The additions arrive as YouTube readies a music subscription service under the tutelage of global music head Lyor Cohen - which has been rumored since late past year.

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