Japan Display shares plunge over 20 percent on Apple OLED report

Ruben Fields
May 29, 2018

A representative at Apple's South Korea office was not available for comment. However, this could force Apple to charge more for the basic iPhone model due to the costs of procuring OLED technology. However, OLED displays being only used in high-end iPhones will come to an end next year, reports Reuters.

Quoting an unnamed Apple official, ET News writes: "Apple recently started planning the iPhone model in 2019 and chose to adopt OLED in all three types..."

Quarterly shipments of the iPhone X, Apple's first smartphone model using OLED panels, have reportedly been smaller than previous iPhone models' so far, mainly due to higher selling price, caused by expensive OLED panels. The other major OLED supplier, LG Display Co. "Apple hasn't been able to expand on its iPhone X production because of market demand and price issues". At present, only the iPhone X features an OLED screen. Moving to all OLED screens next year would make it hard to keep iPhones affordable for mass market consumers.

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"It is unlikely that Apple will be releasing three OLED models next year as LG Display is unlikely to significantly increase its OLED production for Apple from 5 million to 10 million units expected this year", Pu said. Similar cost gap is also found in the thin-film transistor liquid crystal display (TFT-LCD).

Apple is also working on its own technology for displays, people with knowledge of the plans have said.

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