Domino's fixes roads with ?Paving for Pizza? initiative

Daniel Fowler
June 12, 2018

"We know that feeling is heightened when you're bringing home a carryout order from your local Domino's store", Domino's USA President Russell Weiner said in a statement. "We don't want to lose any great-tasting pizza to a pothole, ruining a wonderful meal". For its latest move to get your pizza dollar, however, Dominos has something slightly more ambitious in mind, namely public infrastructure projects.

Domino's has already been working with four municipalities to help fix potholes on roads, including Bartonville, Texas, Milford, Delaware, Athens, Georgia, and Burbank, California.

Domino's Pizza (now just Domino's) started here in MI in the 1960s, when the state was the center of the automotive universe.

"We don't want to lose any great-tasting pizza to a pothole, ruining a wonderful meal", Domino's U.S. president Russell Weiner said in a news release.

The initiative is cleverly titled "Paving for pizza".

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That's right - Domino's Pizza is in the pothole-patching business, teaming with cities around the country to fill rutted roads with its "Paving for Pizza" promotion.

"Paving for Pizza" is a new initiative run by the chain to help cities and local government fix aging and deteriorated roads. It brands the fixed potholes with a Domino's logo and the tagline "Oh yes we did".

The company helped fill five potholes in Burbank, eight in Bartonville, 40 in Milford, and 150 square yards of roads in Athens.

A "third-party organization" will vet ZIP codes based on their popularity and the municipalities' receptiveness to the program, she said.

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