IHOP becomes IHOb, and the b is for burgers

Daniel Fowler
June 12, 2018

In case you haven't heard, IHOP has officially changed their name (and EVERYTHING ABOUT THEMSELVES) to IHOB.

After 60 years, the restaurant chain became "IHOb" and the "b" stands for "burgers".

IHOP has revealed what was behind its mysterious tweets last week about changing its name to IHOb, at least temporarily. Many on social media guessed that it would be "breakfast", "bacon" and yes, some got it right with burgers.

"Dear Internet, we abbreciate your batience", the company said on Monday.

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The International House of Pancakes will "b" called by another name. "For burgers." The new Twitter says. The change is not permanent, a company spokeswoman said, but rather is a move to promote its new burger line.

In an avid marketing attempt, it turns out, IHOP is not actually changing its name permanently. Fast-food chain Whataburger chimed in with, "As much as we love our pancakes, we'd never change our name to Whatapancake".

Today, it finally announced that the "b" is for "burgers", an option that apparently no one anticipated. "We've pancaked pancakes for 60 years now so it's the ideal time to start burgerin' burgers". Along the way, the chain inadvertently revealed something else-that many of its customers don't even know what the P represents. Options included biscuits, bacon, butternut squash or barnacles. "If you want a burger and beer, you are not going to come to IHOP".

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