IHOP Changes Name To IHOb To Emphasize Burgers

Brenda Watkins
June 12, 2018

You can't pull off a publicity stunt like the International House of Pancakes' name change to International House of Burgers and not catch some grief from your rivals.

We now finally know what the "b" in IHOP's new name, IHOb, stands for: Burgers.

The restaurant's website, still found at www.ihop.com claims their new Ultimate Steakburgers are "un-burgerin"-believable".

Other breakfast joints, too, tweeted out thinly veiled critiques of IHOP in the wake of the restaurant's news.

Well, the answer is here, and today we welcome to the world the International House of Burgers.

IHOP All You Can Eat Pancakes 17

"Burger places are already a packed market and as a self proclaimed burger expert I question this decision", the wrestler adds.

"The big opportunity for the IHOb brand is to develop our lunch and dinner business".

Speculation that the "b" stood for breakfast was shot down when IHOP employees began spilling the beans about the burgers.

Other than the Twitter handle, IHOb didn't reveal details about its rebranding, including the cost or how it would affect more than 1,750 IHOP restaurants worldwide. Most people thought it would be "breakfast" or "brunch".

The burgers will be cooked on the same griddles as the chain's signature pancakes with a grill press to preserve the juices. It's all just part of a clever marketing plan. Although the new name makes sense, it's going to take some time to get used to.

Trudy Rubin: Trump pummels G-7 democratic allies but loves autocrats
Trump at the summit. "We have little tests every once in a while when it comes to trade". Trump also lashed out at long-time allies over their criticism of his trade policies.

Other reports by

Discuss This Article

FOLLOW OUR NEWSPAPER