Wendy's had a savage response to the IHOb name change

Ruben Fields
June 14, 2018

Burger King edited its logo on Facebook to reflect the words "Pancake King" sandwiched between pancakes instead of burger buns, in a taunt at IHOP's name change to IHOb - International House of Burgers. On Monday, IHOP announced that the "b" stood for burgers, sparking some backlash from other burger chains.

"The newly dubbed IHOP is releasing seven Ultimate Steakburgers as part of its rebranding effort - all the while keeping its breakfast items on the menu", observes Ben Tobin for USA Today.

International House of Pancakes touts its burgers above its tabletop pancake syrup offerings at a Sunset Drive IHOP on June 12, 2018.

The hints of a name change had spurred guesses on social media - and some disappointment Monday at what was revealed. IHOP reassured customers on Twitter.

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Now, keep in mind, when the company announced their transition, they did note in their announcement that the name change wasn't permanent and "just for the time being".

"Then there's the matter of obscuring IHOP's hard-won reputation as a place to go for the first meal of the day", Millman continues.

"Right now, there is not a defined time for how long we'll use the IHOb name, but it is tied to the launch; we're supporting the launch by flipping our Twitter handle and creating a fully re-burgered IHOb flagship restaurant in Hollywood, California", Peterson told Mashable. Let's be truthful, the general public wasn't talking about IHOP, but now they are. IHOP isn't changing its name. "They came back with the idea of IHOb". According to reports, nearly 50 percent of the company's customers came in the morning.

Brad Haley, chief marketing officer for IHOP said "We're at the tipping point of where social and digital will become the bigger driver of awareness, sales and traffic for most advertisers". ASAP, ' another simply replied, 'ASAB, ' Chappell continues.

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