Google Just Made a Huge Investment in Here's Why

Daniel Fowler
June 18, 2018 is second only to Alibaba in China's booming e-commerce market, offering a huge potential market for Google and its customers. Beyond the cash investment, the deal will include the promotion of JD goods on Google's shopping service and a mutually beneficial combination of Google's market reach and analytical capabilities with's expertise in logistics and inventory management.

The shares are equivalent to a almost one percent stake in the company, according to a spokesman. Meanwhile, Google needs to win back product searches from American e-commerce giant Amazon if it hopes to stay relevant in the space.

According to the report, the agreement will not involve any major new Google initiatives in China. serves as one of the main competitors to China's Alibaba, with more than 300 million active users of its online stores.

With this investment, Google will have less than a 1 percent stake in, said a spokesman for JD.

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In a joint release, the companies said they would "collaborate on a range of strategic initiatives, including joint development of retail solutions" in Europe, the USA and Southeast Asia.

"This partnership with Google opens up a broad range of possibilities to offer a superior retail experience to consumers throughout the world", said's chief strategy officer Jianwen Liao.

Under the deal announced Monday, Google bought about 27 million newly issued shares of Nasdaq-listed JD at $40.58 apiece, a pricing based on the volume-weighted average trading price over the last 10 days.

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