Lord Sugar posts and deletes ‘racist’ tweet about Senegal World Cup team

Brenda Watkins
June 20, 2018

LORD SUGAR has come in for strong criticism on social media after an ill-advised "joke" about the Senegal national team competing at the World Cup.

"I recognise some of these guys from the beach in Marbella".

The business magnate referred to the players as "multi-tasking resourceful chaps", as he shared an image of the team alongside a photo of sunglasses and handbags.

After being criticised for the post, he defended it, writing that he thought it was "funny" and that people had misinterpreted it.

The tweet has since been removed, with Mr Sugar writing: 'Just been reading the reaction to my amusing tweet about the guy on the beach in Marbella. The tweet was eventually removed 23 minutes later - but Lord Sugar insisted this was only because it was "interpreted in the wrong way as offensive by a few people".

He added: "Frankly I can't see that, I think it's amusing".

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After refusing to apologise, writing "I cant see what I have to apologise for. you are OTT. its a bloody joke", Sugar eventually removed the original tweet, insisting that it had been a joke that people misunderstood: "Just been reading the reaction to my amusing tweet about the guy on the beach in Marbella".

Alan Sugar has issued a statement after he posted the following tweet about the Senegalese football team.

He tweeted: "I misjudged me earlier tweet". It was in no way meant to cause offence, and clearly my attempt at humour has backfired.

She tweeted: "A shocking, vile tweet that you take a screen grab of because you know it will soon be deleted".

"He needs to come out and make an apology", Collymore said, before directly challenging the BBC, where Sugar now hosts hit United Kingdom version of the TV series "The Apprentice", in which hopeful young professionals battle it out for a contract with Sugar's Amstrad company. "It's right he's apologised unreservedly", the BBC press office wrote on Twitter.

Later on Wednesday Lord Sugar apologised for the tweet, expressing his sorrow.

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