Microsoft Acquires Social And Educational Video Startup Flipgrid

Ruben Fields
June 21, 2018

The number of users of the platform is now 20 million educators, their students and families in 180 countries. Flipgrid is mainly created to help teachers foster their students' communications and social skills but also has other uses such as allowing faculty members to share feedback with one another.

Flipgrid amplifies student's voice and supports student development of global empathy as they immerse themselves in each other's learning processes and perspectives. Teachers moderate and control the discussions but students are able to upload short video responses and interact in a non-classroom setting.

In a statement, Microsoft said it would make Flipgrid free for educators and would offer refunds to everyone who has purchased a subscription from Flipgrid in the a year ago.

In a video released Monday on YouTube, Microsoft CEO Satya Nadella said that platforms like Flipgrid help make young people more nimble and prepare them for working and socializing in a "rapidly changing" society. The Minneapolis-based startup, which began life as Vidku, has had strong growth for an experience that has been alternatively described as Instagram and Snapchat for the classroom.

The upatke on FlipGrid has been phenomenal and it's fueled by a grass roots community movement on the internet and social media, a FlipGrid ambassador program that was started by teacher users and not the company itself.

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"I'm thrilled to announce the Flipgrid team will be joining Microsoft and embarking on its next exciting chapter", said Microsoft's education corporate vice president, Eran Megiddo. Microsoft needs every edge it can to convince schools that its a better education platform. Financial terms of the deal are unannounced at this time.

He revealed that Flipgrid is now used in various educational environments that range from preschool to post-graduate classrooms.

FlipGrid has been a deep Microsoft education partner.

The acquisition comes almost two years after Microsoft announced a partnership with Flipgrid.

Flipgrid has a video-based, social learning tool for education.

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