Microsoft fights Apple News with its latest iOS app

Ruben Fields
June 21, 2018

A team of more than 800 editors curate the News experience, while artificial intelligence (AI) is what Microsoft uses to scan the content, and suggest photos before editors begin their curation process.

Apple and now Google offer their very own News apps for iOS, but if you don't like either, there's now another option: Microsoft News.

The Microsoft News app has been completely redesigned into a lightning fast, modern and handsome experience. This engine is used to display a list of curated news stories gathered from more than a thousand publishers, which is then aggregated in their MSN news feeds and in their Microsoft News app for Android and iOS. The company is dropping the MSN branding, rebranding the platform to Microsoft News.

"Diversity, in our newsroom an in the publishers we partner with, is a key ingredient of the Microsoft News experience", the blog post reads.

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You can set push notifications so you're alerted to breaking news, and there's an optional dark mode that makes catching up with the latest headlines more comfortable at night. Sources include BBC News, FOX News, Le Monde, Kyodo News, The New York Times and USA Today, among 3,000 other media brands.

Microsoft News doesn't build up a picture of your interests automatically like Google News, which uses your search history to identify stories that might take your fancy. Microsoft News also powers news on Microsoft Edge, the News app in Windows 10, Skype, Xbox and Outlook.com. The app also gets a redesign, and is available for free download on the App Store and Google Play.

Microsoft stated that as part of this program they have paid more than $600 million to publishers in the past four years through this advertising revenue share.

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