Leak reveals 2018 Amazon Prime Day might start on July 16

Brenda Watkins
June 23, 2018

The cat's out of the bag, and it's all the owner's fault. Apart from free one-day and two-day delivery, Prime members also get free scheduled delivery, a free no-rush shipping with a cashback of Rs 15, discounted same-day delivery, exclusive deals, unlimited access to video streaming via Prime Video and an ad-free access to playlists via Prime Music.

Amazon's U-K site reportedly released an image showing this year's Prime Day to be Monday, July 16.

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Naturally, there will be an Amazon Prime subscription push in the days or weeks leading up to the event, so that will likely be a good time to sign up if you aren't a Prime member, and we fully expect Amazon's devices like the Echo, Echo Dot, Fire TV Stick, Kindles and tablets to be seriously discounted, too. TechRadar initially noticed the teaser banner, but when contacted for a response to the apparent spillage of the beans, Amazon did not reply. Last year, Prime Day began on July 10 at 9pm Eastern / 6pm Pacific in the United States, and ended on July 11 at 3am Eastern / 12am Pacific. In 2017, the sales extravaganza went on for a little more than 24 hours. The day (or day and a half in this case) sees massive sales of items sold on Amazon, which are only available to Amazon Prime subscribers. (Last year's was a 30 hour event.) It would also be a notable shift from the company's history of running Prime Day on the second Tuesday in July. Just to reiterate. July 16.

Amazon launched Prime Day in 2015. As CNBC notes, last year, Target began its back-to-school sale the same week as Prime Day, and J.C. Penney hosted its own "Penney Palooza" sale online.

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