Facebook is shutting down tbh, Hello and Moves due to "low usage"

Ruben Fields
July 4, 2018

One of them, tbh, was an app aimed at teens that it acquired just eight months ago. It was downloaded five million times in its first couple months of existence, but usage faded over time. All now work at Facebook as software engineers or product designers.

Facebook will shut down three apps it owns.

The fitness-tracking Moves app, which Facebook purchased in 2014, records your daily activities, including walking, cycling, and running.

The other two apps were Hello, a service that was developed in-house in 2015 to help Android users combine information from Facebook with their phone contacts data, and a fitness app called Moves that Facebook (fb) bought in 2014.

In a post on its website, Facebook has announced that there will be three more apps that will be getting the axe. Hello will be shut down in a few weeks.

In all three cases, the apps are being closed because they simply aren't being used very much, and the company has decided it makes more sense to dedicate its resources elsewhere.

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"We know some people are still using these apps and will be disappointed - and we'd like to take this opportunity to thank them for their support". Facebook said it was deprecating the Moves app and Moves API on July 31.

While its Instagram app is popular with younger users, Facebook continues to keep a close eye on emerging teen apps to better understand what resonates with the demographic, according to Thomas Husson, vice president at research firm Forrester.

A forcefully positive alternative to something like Yik Yak may have been admirable, but it clearly did not move the needle enough for Facebook over time.

Buying apps such as tbh is also a way for the company to test new concepts and see if they can scale beyond a niche. But we need to prioritise our work so we don't spread ourselves too thin.

Last but not least is tbh, an anonymous social media app designed for high school students.

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