Roger Federer Leaves Nike for Uniqlo

Tanya Simon
July 3, 2018

Roger Federer's walk out onto Centre Court caused quite a stir on Monday as he began the defence of his Wimbledon title with a win.

After 20 years with Nike, tennis superstar Roger Federer has signed a $300 million deal with Japanese clothing brand Uniqlo, according to multiple reports.

The deal reportedly gives Federer the right to sell additional sponsorship patches on his shirt, something Nike didn't allow him to do.

While no financial details were revealed, media reported the new deal will be worth around $30 million a year, compared with the $10 million a year agreement Federer had with Nike.

Lajovic shook off his early nerves to at least give Federer some practice in the second and third sets but the Serbian could do no better than past year when he also suffered a straight-sets defeat by the Swiss, that time in the second round.

"UNIQLO, the Japanese global apparel retailer, announces today a partnership with Roger Federer, the greatest tennis player of all-time and one of the world's most influential and universally admired people, as its newest Global Brand Ambassador", it said.

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Nike had sponsored Federer for the past decade and was on his body for all 20 of his career Grand Slams. "I must tell you, it's been a long time coming", said Federer. Nike still owns the trademark for his "RF" logo.

Lajovic did acclimatise to make more of a contest of the second set, but he had little in his arsenal to trouble the Federer serve.

"After a while without playing on grass it's very important to start with a straight victory", he said.

"Basically the first one on the show court, it's always a lot to ask for from the players but I love it".

The Swiss, who beat Marin Cilic in last year's final, will play either Lukas Lacko or Benjamin Bonzi in the second round. "They are mine. The good thing is it's not theirs forever".

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