IHOP admits it 'faked' IHOb to promote new burgers

Ruben Fields
July 10, 2018

Looks like they can coexist under one house of burger-pancake roof from now on.

Fortunately for those who criticized the new name, the brand has announced it will be returning to its pancake roots.

When IHOP first announced they were changing their name to IHOb (International House of Burgers) their patrons, the internet, and their competitors went in on the iconic pancake chain.

IHOP's identity crisis is over and to celebrate 60 years of business under the IHOP name, they're is selling short stacks for 60 cents.

The tweet from "IHOP" also poked fun of itself for changing to "IHOB", saying "That's right, IHOP!"

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Hollis Johnson/Business InsiderIHOP will continue to sell both pancakes and burgers.

Now we know it was just a marketing scheme to get the word out about its new burger line.

The change drew massive backlash on social media with some calling the move an "epic failure". Following the IHOb name change, that figure increased to 30%, the highest score since late 2012.

There were strong feelings going around about the name change.

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