Build-A-Bear CEO apologizes for promotion that left many empty-handed

Daniel Fowler
July 15, 2018

The stuffed teddy company was holding a nationwide "pay-your-age" promotion which saw thousands make their way to the stores.

Parents said they were "disgusted" by the queues and security that left many children "heartbroken" at missing out.

Chuck E. Cheese's, in response to the wildly successful, but bungled Build-A-Bear Pay Your Age event, is making their own offer of fun this Friday. More time can be added, and customers can pause at any time to eat or take a break.

Build-A-Bear said it gave a $15 voucher to customers waiting in lines and Build-A-Bear Club members who log into their accounts by July 15.

Build-A-Bear announced the vouchers in a statement Friday, just a day after the organization received an "unprecedented response" for their event.

Image of the Build-A-Bear at Oak Park Mall on the day of the “Pay Your Age Promo.”
Image of the Build-A-Bear at Oak Park Mall on the day of the “Pay Your Age Promo.”

A spokeswoman for Build-A-Bear said: "We distributed vouchers to guests, who were present in queues, to be redeemed for a future purchase".

The full statement from Build-A-Bear can be read here.

The voucher can be used instore and is valid to August 31. The massive crowds triggered safety concerns and the store was forced to turn people away. There were long lines at locations across North Texas and the United States.

Image of the Build-A-Bear at Oak Park Mall on the day of the "Pay Your Age Promo".

An Oklahoma family says they waited in line for over nine hours to take part in a toy company's special promotion on Thursday.

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