Why Prime Day is important to Amazon

Brenda Watkins
July 17, 2018

"The outage is especially problematic as many of Amazon's Prime deals are promoted for a set window of time - something that could cause a great deal of frustration for potential customers".

Still, the hiccups could mute sales and send shoppers elsewhere during one of Amazon's busiest sales periods that's also a key time for it to sign up new Prime members. A company spokesman didn't immediately respond to an e-mail. It kicked off at noon Pacific time today, and lasts for 36 hours - promising more than one million deals exclusively for Prime members. This suggests rich deal pickings to come, as we all lick the spoon of savings, from the mixing bowl of retail.

The issues began as soon as the Prime Day sales opened, at 3pm ET on Monday, July 16. You also need to add the PLAY20 discount code before you complete the checkout process, or no discount for you. Plus, if you make a purchase, Whole Foods will put a $10 credit on your Amazon account to use toward Prime day shopping, so it's a win-win.

The Amazon Prime Day 2018 deals list reveals a Nintendo Switch Prime Day deal, but its a mystery.

Amazon Prime Day is the company's annual sales bonanza.

Amazon Prime Day 2018 Nintendo Switch Gaming Bundle Mystery Deal

Prime is the "most critical driver" for Amazon's e-commerce business in the long run, argued Cowen analyst John Blackledge.

The company made a decision to bring it back for a second year with more deals. His net worth broke $150 billion in NY on Monday morning, according to the Bloomberg Billionaires Index. Prime members are taking advantage of everything from Amazon devices to tech deals, beauty products to school supplies - and beyond.

"Amazon is a fair and responsible employer and as such we are committed to dialogue, which is an inseparable part of our culture", spokeswoman Melanie Etches said in an email.

Shoppers, meanwhile, have lots of sales to choose from as other retailers offer promotions to try to take a share of the spending. Shoppers were expected to spend $3.4 billion on the site during the event, up more than 40 percent from a year earlier, according to Coresight Research.

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Relatives said Koppu was studying for a master's degree in computer engineering at the University of Missouri-Kansas City. The Kansas City Star , citing a police spokesman, reported the third officer was shot during a manhunt for a suspect.

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