Amazon Prime Day Puts Pressure On Other Retailers

Brenda Watkins
July 18, 2018

The Amazon Prime Day sale lasts until tomorrow, and more deals will be coming over the next few hours.

But Amazon touted Prime Day growth and said shoppers still found lots to buy, with tech gadgets in particular among the most popular.

"I'm candidly shocked that they're not prepared for the traffic", Forrester analyst Sucharita Kodali told Bloomberg.

Amazon's Prime Day officially starts at 3PM EST today, but as always, the real deals are deeply discounted Amazon products, and this year that includes smarthome devices like Ring, cloud camera, and security systems.

An Amazon spokesperson was asked for a comment but 12 hours later we have not got any comment from Amazon Australia.

At one stage there were 4,670 social media posts about the Prime Day crash.

Amazon Echo Show

A number of other retailers, from Target to Urban Outfitters, are offering their own deals during Prime Day.

Amazon predicts shoppers will spend $3.4 billion worldwide during the 36-hour period, making it feel like Black Friday in July.

BLUSHING after technical glitches took the sheen off the first hours of its annual Prime Day sale. "The bonus from the competition can be that there's no membership fee required, and you may get more bang for your buck if you get local stores to throw in a freebie like free installation", Woroch said.

Amazon, which recently announced that Prime membership would be getting more expensive, was hoping to lure in shoppers by focusing on new products and having Whole Foods be part of the process. Of course, this also works with Alexa devices like the Echo.

After investing a reported $3.1 million this year into building awareness through television ads for Prime Day, Amazon is estimated to reach $3.4 billion in sales, surpassing last year's mark of $2.4 billion.

If Amazon continues to increase the length of Prime Day - and the frequency of the holiday - Flickinger said the company could continue to surpass expectations and grow.

I misspoke on election meddling
But he says President Trump should not have confronted Putin on election interference, and the president also denied it entirely. Senate Majority Leader Mitch McConnell said earlier Tuesday he wouldn't critique Trump's appearance with Putin.

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