Huawei Surpasses Apple to Become World's Second Largest Smartphone Manufacturer [Chart]

Ruben Fields
August 3, 2018

The results for Q2 2018 have Huawei shipping 54.2 million units resulting in a move up to second position behind Samsung in market share.

"The importance of Huawei overtaking Apple this quarter can not be overstated", said Ben Stanton, a senior analyst at Canalys, which also reported the shift in quarterly market share.

Outside of China, Huawei's increasing brand recognition newly allowing it to compete at the top end, but the Chinese market remains key for Huawei as it has come under fire from the US, Australia and other nations over concerns it could facilitate Chinese government spying.

According to a recently released report, the OnePlus company topped the premium segment charts in the second quarter of 2018. Samsung was pushed to the second spot with 35% share and Apple has, for the first time, reached the third slot in India with a record low of less than 14%.

The same day Apple reported its best June quarter ever - and its fourth straight quarter of double-digit revenue growth - researchers published new data that shows the iPhone maker has fallen to the number three spot in terms of global smartphone shipments. The mid-priced phone maker accounted for two thirds of the near 16 million jump in handset shipments by Huawei in the second quarter, helping the Chinese phone maker to beat Apple in overall sales, according to Canalys.

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For the first time a Chinese online-sales focused company - OnePlus - has emerged as the market leader in the Rs 30,000-plus Indian smartphone market toppling Samsung and Apple and signalling the start of Chinese dominance in the premium segment as well, analysts said.

Samsung led the smartphone market by volume even though it registered an annual decline of 11% owing to weak sales of its flagship Galaxy S9 series smartphones. He also said Honor's competition with Xiaomi, another China's leading smartphone brand, is over.

It's the first time in eight years that the United States tech giant has not been the number one or two smartphone company in terms of market share. Apple is expected to bounce back strongly in the next quarter with the launch of its three next-generation iPhone models. Huawei failed in its recent bid to launch in the U.S. after government action against companies deemed a security threat.

Huawei has also managed to get ahead of rivals by selling more feature-packed phones, analysts said. The figure is close to Apple's 215.8 million total 2017 shipments and 130.6% of Huawei's 2017 annual figure, calculated from a 2017 IDC report.

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