Nike Faces Backlash Over Kaepernick Campaign

Brenda Watkins
September 4, 2018

It's very slick PR in action and good for the brand.

Talks between Nike and Kaepernick's camp started a few months ago, and the sides negotiated a new, multiyear pact, according to a person familiar with the agreement.

"This means it could ultimately alienate and lose customers, which is not the goal of a marketing campaign", Saunders wrote.

"Colin has been a Nike athlete since 2011", Nike spokeswoman Sandra Carreon-John said on Monday.

Fox Business host Charles Payne argued that Nike should avoid the topic of systemic racism and instead investigate all shootings of black Americans by black Americans.

"As a Nike athlete, Colin has been featured in several campaigns for football, training and Nike Sportswear". The company's shares fell as much as 3.9 percent in New York Tuesday. Even it if it means sacrificing everything.

Kaepernick became a lightning rod by kneeling during the US national anthem as a protest against racial injustice and police brutality.

United States ex-senator Jon Kyl named as successor to McCain
ET news conference to make the announcement. "I look forward to going to Washington and getting to work", Kyl said. By state law the senator will have to be a member of the same party as the departing one, in this case the GOP.

Critics of Kaepernick, who have framed his protest as unpatriotic and disrespectful to the USA military, took to Twitter to hit out at the Nike deal. Some people posted videos of themselves burning Nike shoes.

Others pushed back, saying the backlash against Nike showed the polarizing debate has morphed well beyond whether NFL players should be allowed to demonstrate for social causes while the national anthem plays in stadiums before games. One sports gambling site published betting lines for Nike's stock price at the end of the month.

The US leader has repeated those criticisms frequently over the past year, even suggesting at one stage that protesting players "shouldn't be in the country".

The company also knows its customers. Former Marine. Get ready Nike.

"Nike is not a stranger for backing sporting personalities who take views and act on them". Serena Williams was first up, with her image captioned: "You can take the superhero out of her costume, but you can never take away her superpowers" - as part of a statement on her being banned from wearing a catsuit at the French Open. "Colin isn't now employed by an National Football League team and has no contractual obligation to the National Football League".

While the move by Nike may have come as a surprise to some, Yahoo Sports reported that Adidas and Puma were among multiple brands that had conversations about potentially building around Kaepernick if Nike failed to renew his deal.

Kaepernick contends the owners violated their collective bargaining agreement with players by conspiring to keep him off teams. The brand is the official uniform sponsor of the NFL.

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