Colin Kaepernick chosen to be face of new advertising campaign by Nike

Brenda Watkins
September 5, 2018

Kaepernick has been under fire since he first took a knee during the playing of the national anthem at games in 2016 to protest racial injustice, with critics accusing him of disrespecting veterans and the American flag.

Country star John Rich showed off a pair of Nike logos that had been removed from his soundman's socks. Kaepernick tweeted an image Monday that said: "Believe in something. even if it means sacrificing everything".

At a rally in Alabama previous year, Trump said team owners should "get that son of a bitch off the field" if a player knelt in protest of injustice during the anthem. "Even if it means you lose everything".

Since then, many other players across the league have joined the former San Francisco 49ers quarterback's cause by kneeling themselves.

"I don't think Nike is quaking in their boots". Kaepernick began his kneeling during the national anthem in the 2016 season and was not with an NFL team a year ago.

Williams, who is sponsored by Nike, has been a supporter of Kaepernick and he was at Flushing Meadows on Friday to see her defeat sister Venus in the third round.

By Tuesday, we finally got a quote from Donald Trump on the matter.

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Nike's 30th anniversary campaign is largely being applauded by marketing and PR pros on social media for featuring quarterback Colin Kaepernick.

Nike confirmed that Kaepernick was part of the campaign and called him "one of the inspirational athletes of his generation".

Kaepernick has filed a grievance against the National Football League alleging team owners colluded to stop him securing a contract after he became a free agent.

Nike's shares dropped by 2% after the sports brand launched its new campaign with American footballer Colin Kaepernick.

The NFL responded to the ad in a statement on Twitter, saying, "the social justice issues that Colin and other professional athletes have raised deserve our attention and action".

An arbitrator denied the NFL's move to dismiss the case on Thursday.

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