Nike ad featuring Colin Kaepernick draws footwear boycotts, purchases

Brenda Watkins
September 5, 2018

He hasn't played in the NFL since that season and has filed a grievance against the league alleging owners colluded not to sign him.

Nike announced on Monday that it would be making Colin Kaepernick the face of its "Just Do It" ad campaign.

In an interview with Jemele Hill of The Undefeated in February, Bryant acknowledged that he would have also taken part in the national anthem protests that Kaepernick started in 2016. Kaepernick began his kneeling during the national anthem in the 2016 season and was not with an NFL team a year ago. He has since become an ardent supporter of racial injustice and the treatment of people of color by police authorities.

On his Instagram account, Tom Brady liked posts by LeBron James, Chris Paul and Kevin Durant that showed Nike's Kaepernick ad.

John Rich, one half of the country band Big & Rich, said their sound man, a former Marine, had cut off the famous swoosh logo from his socks.

Amazon becomes second U.S. company to be worth US$1 trillion
The share price has since dropped down, so the company was only valued at $1 trillion for a brief few minutes. Shares in the e-commerce giant rose almost 2% to a high of $2,050.50 in morning trade before slipping back.

Many of those disapproving of the move are pro-Trump protesters who are upset with Nike and they have now been sharing videos across social media, according to MailOnline. "I feel like they obviously have great respect from a lot of their peers, especially other athletes, people that really are looking for social change".

"The National Football League believes in dialogue, understanding and unity", Jocelyn Moore, the NFL's executive vice president of communications and public affairs, said in a statement. The former 49er's legal team won their summary judgment case against the league last week, meaning that the case can now proceed to the trial phase. "Even if it means sacrificing everything". And yet, the revelation that Kaepernick had parlayed his protest into a lucrative endorsement deal did not elicit a single tweet from Trump Monday night or Tuesday morning.

In November 2016, customers of sportswear brand New Balance burned their shoes in protest of its perceived support for Trump. He knows how disrespectful it is and Nike is empowering it.

Nike's 30th anniversary ad campaign also includes tennis star Serena Williams, NFL wide receiver Odell Beckham Jr., and Seattle Seahawks rookie Shaquem Griffin, who had his left hand amputated at age four.

Other reports by

Discuss This Article

FOLLOW OUR NEWSPAPER