Apple unveils iPhone Xs Max, largest iPhone ever made

Ruben Fields
September 12, 2018

Dubbed the iPhone Xs, the new base model of Apple's flagship phone has 5.8-inch, rounded "super retina" screen composed of what executives called "the most durable glass ever in a smartphone".

One new feature these phones will support is for dual SIM cards, allowing iPhone users to support two carriers in a single device. Although the iPhone X didn't fulfill analysts' lofty sales expectations, it fared well enough for Apple to up the ante with the bigger model, whose price is expected to unveil Wednesday.

Philip W. Schiller, Senior Vice President, Worldwide Marketing of Apple, speaks about the the new Apple iPhone XS and XS Max at an Apple Inc product launch event at the Steve Jobs Theater in Cupertino, California, U.S., September 12, 2018. Rogers and Telus aren't part of the launch.

If confirmed, the 6.5in iPhone XS Max is expected to be the company's most expensive to date, surpassing the £999 iPhone X introduced this time a year ago. We'll be there to bring back all the news, of course, as well as analysis, but if you're wanting to watch the show yourself, Apple is live-streaming it online. The silicone cases will come in midnight blue, white, black, stone, and Product RED.

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Pricing for the new iPhone XS will start at $999 United States, and the iPhone XS Max will start at $1099 US.

Philip Schiller introduced it as the "most handsome phone" they have ever made, and it has the biggest iPhone display to date.

The iPhone XR will be available starting at $1029 CAD and customers will be able to pre-order iPhone XR beginning Friday, October 19 with availability beginning Friday, October 26. As a reminder, the existent Apple Watch sizes are 38mm and 42mm. The website PhoneArena has renders comparing the new phone to the iPhone 8 Plus. It also includes an "all-day" battery life. Interestingly, it can also tell when the person wearing it falls.

Apple is launching a recycling program called GiveBack. The phone has a 2.7 million pixel display, is waterproof and comes in three colors: gold, silver and space gray.

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