IPhones, watches, iPad? What to watch for at Apple's big event

Ruben Fields
September 12, 2018

Apple has temporarily taken its online store down in order to prepare for its Gather Round event later today.

The culture-changing company behind the iPod, iPhone and iPad hit a historic milestone last month, becoming the first private-sector company to surpass $1 trillion in market value. It is the second event held in the Steve Jobs Theater, a 1,000 seat underground venue topped with a 20-foot high glass lobby and a metallic carbon-fiber roof. Perhaps Apple will soon learn that YouTube is also a great place to stream live events and attract even more eyeballs. Although the iPhone X didn't fulfill analysts' lofty sales expectations, it fared well enough for Apple to up the ante with the bigger model, whose price Apple is expected to unveil Wednesday.

The 2018 Apple keynote in Cupertino on September 12 is expected to cover three new iPhone releases, plus news on the next generation of the Apple Watch. The phones have a new redesigned Apple 12 Bionic CPU and GPU, exclusive to iPhone XS and XS Max.

A low-priced version of the iPhone X, with a 6.1-inch screen, it is expected to attract mass attention.

Now, with just hours to go, pictures have emerged on Chinese social media of a seemingly finished iPhone XS unit.

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Both phones feature Apple's TrueDepth camera system and FaceID facial recognition for authentication.

The world's most valuable tech company wants users to upgrade to newer, more expensive devices as a way to boost revenue as global demand for smartphones levels off.

We're also expecting to see a new and improved Apple Watch with an edge-to-edge display; updated, waterproof AirPods; and the possibility of an improved MacBook Air. The previous Apple Watch was available in 38 mm and 42 mm sizes.

These images come courtesy of Allthings.now, who originally spotted and reported on the official Apple website leak.

Apple shares were down 0.9 percent at $221.75 in midday trading.

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