Nike online sales soar following the Colin Kaepernick campaign

Tanya Simon
September 12, 2018

Kaepernick will be one of the faces of Nike's 30th anniversary of the "Just Do It" campaign.

"There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales but the data does not support that theory", the company said in a statement.

So offended, that not only did they swear to never again purchase Nike products, but also felt compelled to passionately destroy whatever Swoosh-adorned apparel they already owned, and had already given Nike their money for.

It appears that this image of a Nike-branded "Make America Great Again" cap was posted in an attempt to "troll" pro-Trump conservatives who were upset over Kaepernick's endorsement deal ("Make America Great Again", or "MAGA", is a well-known Trump slogan). Despite the stock price fluctuation obsessions from right-leaning I-told-you-so pundits who hope to blame all the problems of modern American sports on anyone who: (1) thinks differently than they do; and (2) dares to say so, the numbers never lie. "Believe in something", the advertisement reads in white letters in front of a black-and-white portrait of Kaepernick.

"Nike's online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017", Marketwatch adds.

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The two-minute ad highlights superstar athletes LeBron James, Serena Williams and others, and touches on the controversy of NFL player protests during the national anthem. They have been among the most vocal protesters since Kaepernick began similar demonstrations in 2016.

The ad aired during the first commercial break in the third quarter of the Eagles-Falcons game on Thursday night.

"They did not tell me it was coming", Woods told reporters at the BMW Championship outside Philadelphia on Friday. President Donald Trump tweeted this week about the athletic gear's partnership with Kaepernick.

At the same time, others have applauded Nike for this initiative.

The College of the Ozarks said it would "choose its country over company" by terminating its Nike sponsorship deal and removing all Nike-branded athletic equipment or uniforms, according to a report by Kansas City ABC affiliate KMBC.

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