Microsoft Edge warns Windows 10 users to avoid Chrome and Firefox

Ruben Fields
September 13, 2018

The Verge reports that Microsoft is now testing a new warning the appears when a user goes on to attempt to run the Chrome or Firefox installers, on the latest version of Windows 10 for insiders. It reads, "You already have Microsoft Edge - the safer, faster browser for Windows 10".

While the banner in Bing promoting Edge is fair game, and - to a degree - the Edge ads that Microsoft occasionally serves up when you're using another browser are also acceptable, Windows 10 actually stopping users from installing a safe program - that they have chosen to install - in order to promote a different, inferior, product simply isn't on.

In my opinion, the operating system you choose to run should remain independent of the software you choose to install, but Microsoft clearly disagrees with that view based on a new tweak to Windows 10. Interestingly, the Install Anyway button has a grey background while the Open Microsoft Edge has a bright blue background. However, Microsoft tries to counter this by allowing the warnings to be turned off "in the future". I mean, really, really wants you to use it.

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Still, Microsoft building a dedicated popup into the OS for users trying to install other browsers is rather telling. A user who initiates the installation of a browser does so on objective.

While it seems that Microsoft plans to integrate an option to disable these "warnings", it remains to be seen how that will look like.

The app suggestions feature is part of the "Apps & Features" setting in the Settings app, where you can control whether or not you can install apps from outside the Microsoft Store. We have a serious bone to pick with Windows 10's development team here: This message sounds like it's about safety, but it's just about Microsoft's profits. Most Windows 10 users click through all these annoying prompts and use Chrome instead. Considering the popularity of Chrome and Firefox, Microsoft's tact to shame users into using Edge isn't going to be well received. It shows a smiling person standing in front of the Edge logo, leading what is presumably their best life now that they've broken free of Chrome and Firefox.

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