Why Apple is no longer selling last year's iPhone X

Ruben Fields
September 13, 2018

Three new iPhone models are reportedly set to be announced, all of which based on the design of the iPhone X. All three names showed up in code on Apple's website seen by The Verge and All Things How.

Others pointed out that it was a missed opportunity, arguing that the firm should have called its XS Max - which has the biggest iPhone display yet - the iPhone XL.

CNET is providing the coverage of the event where Apple is expected or speculated to announce the iPhone XS and the iPhone XR, as well as Apple Watch Series 4 and possibly new iPad Pros.

The Face ID in these models is said to work faster this time than last year's iPhone X.

The iPhone XS and iPhone XS Max will support dual SIM and dual standby functionality. The iPhone Xs is at last official - alongside the iPhone Xs Max and iPhone XR, and despite all the secrecy and speculation, it's much as everyone expected it to be.

The device brings a design overhaul to the Apple Watch as the iPhone-maker is now using a new dual-core 64-bit chipset, custom created to improve performance.

Apple's new iPhone models don't have one revolutionary feature, but they have some incremental improvements that continue to make them some of the best phones on the market.

It comes with a new screen feature called haptic touch, to get to the camera quickly from the screen as there is no physical button on the front.

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By making more expensive iPhones, Apple has been able to boost its profits despite waning demand as people upgrade phones less frequently. Apple didn't comment ahead of Wednesday's event, which is being held at its Cupertino, California, headquarters.

"The larger screen will be very important in China to turn around the trend there, because they have lost some share in the last few years, partly because of screen size", she added. It is also running on the new 7nm A12 Bionic Chip and it retains the same 12MP f/1.8 main camera that's assisted with OIS. The new 12 megapixel cameras have bigger sensors and an improved HDR mode. He said this was the first ECG product "offered over the counter directly to consumers" and said that Apple "received clearance from the FDA" for medical use.

The iPhone Xr will come in white, black, blue, coral, yellow, and Product Red.

Using the direct price conversion, the iPhone XR pricing is quite similar to the iPhone 8 at the time of launch.

It will be available to order from 19 October, and will start shipping on 26 October.

The Apple Watch Series 4 will feature a larger screen, more than 30% larger than previous generations.

It starts at $749 in the United States, £749 in the United Kingdom for the 64GB version.

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