Apple Launches 3 New iPhone Models with Improved Cameras, Bigger Screens

Grant Boone
September 14, 2018

By now you have probably heard that Apple's new launch this year will consist of the iPhone XS and XS Max, iPhone XR, and Apple Watch Series 4. Ten years into the iPhone revolution, most major websites now have a phone-friendly version that will look great and let you get down to business on that screen.

As with the iPhone X, the new phone has a screen that runs from edge to edge, an effort to maximize the display without making the phone too awkward to hold.

Both the iPhone Xs and Max versions come with the now telltale "notch", which is once again packed with technology. It has a traditional, lower-quality screen and an aluminum body; it's physically smaller than the iPhone 8 Plus but has a bigger screen. Trying them just after listening to the iPhone XS Max, they don't seem to have the insane, nearly room-filling stereo separation that the Max's speakers do.

It's the biggest iPhone ever, with a whopping 6.5 inch display (up from the 5.8 inch screen on the XS model). Its front has a similar edge-to-edge display, but LCD instead of OLED.

The iPhone Xr is also splash and water resistant, with a rating of IP67, and will also come in six new finishes: white, black, blue, yellow, coral and the exclusive (PRODUCT) RED edition, which helps raise awareness and inspire action to fight HIV/AIDS. Both the Xs and Xs Max are fitted with a dual 12-megapixel camera arrangement, dual-SIM support and can be equipped with up to 512GB of storage. It's also updating the portrait mode feature so users can fine-tune each image. Customers can adjust the depth of field after they take the picture.

The phones are equipped with faster processors and better memory capacities than ever before, relying on Apple's new A12 Bionic chip.

The app incorporates various iPhone sensors to monitor a person playing basketball, and can display digital graphics on a person's phone that tells them statistics about that player's performance.

Apple launched the iPhone X previous year, and for the first time in more than a decade sales did not go as well as analysts had anticipated.

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The same thing applies to this year's iPhone XS and XS Max, which also have OLED screens.

So if you do want to connect your standard wired headphones, you'll need to pay £9 for the adapter.

With the launch of the iPhone XS, Apple is no longer selling the iPhone X in the UK. The iPhone Xs Max starts at $1,099, which is only $100 more than the starting price for the iPhone Xs.

The high-end iPhone X is getting an upgrade and new size options: a 5.8-inch iPhone XS ($999) and the 6.5-inch iPhone XS Max ($1,099).

The company is also launching a lower-cost 6.1inch version, the iPhone XR.

The latest launches mark the upgrade-and-tweak phase of the iPhone cycle, having unveiled the more fundamentally redesigned X past year.

To mention some of its more impressive and useful upgrades, the Apple Watch Series 4 seems to work harder for your health, with its new ability to detect hard falls, and even take an ECG reading from your wrist. This model will be available in 64GB, 128GB, and 256GB options starting at $749 Dollars.

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