IPhone Xs officially unveiled with 120Hz HDR screen and 512GB of storage

Grant Boone
September 14, 2018

The new £1,099 iPhone XS Max houses a 6.5-inch Super Retina OLED display, the largest ever placed on an iPhone, and is joined by the 5.8-inch iPhone XS, the same size as last year's iPhone X. The screen needs no backlight, so black would appear as truly black rather than simply dark.

At $749, the iPhone Xr is $250 cheaper than the iPhone Xs, and $350 cheaper than the iPhone Xs Max, both of which Apple also announced on Wednesday.

By making more expensive iPhones, Apple has been able to boost its profits despite waning demand as people upgrade phones less frequently. They now feature, according to Apple, "the most durable glass ever in a smartphone" - not that you'll be keen to test out that particular claim.

Apple hasn't compromised on the XR's defense against the elements, though.

That astronomical price is up about 50 percent in two years. The iPhone XS Max fits into the same footprint as the iPhone 8 Plus. It'll cost roughly $750 and come out on October 26. The iPhone Xs Max will retail at $1,099 for the 64GB. The company will buy your old devices if they're in good condition or recycle them for free if they're not usable.

N MPA pays tribute to Kulsoom Nawaz
Along with him, Sharif's daughter, grand children and other immediate family members will land with the body of Kulsoom Nawaz. Both Sharifs said they had broken no law and there was no proof the residences were purchased with money from corruption.

Apple will keep the iPhone 7 and iPhone 8 on sale, despite the arrival of these three new models today, and so the iPhone XR slots right in the middle. That emboldened the company to aim an even more expensive device at the affluent households that tend to gravitate to its products, especially in the US and Europe. And it says a lot about our era of digital binging that Apple will probably sell them like hot cakes. And, at 11 a.m. EST, Apple unveiled even more about the new gear. And of course, it will run the same iOS 12 software.

Apple also announced a new Apple Watch, which will move further into medical device territory.

Alongside the screen upgrade, the watches are also receiving improved health-tracking abilities, replacing the light-based heart monitor found in earlier models with a new ECG-based system, which is generally more accurate - particularly when used on dark or tattooed skin. It also has the first wrist-mounted electrocardiogram device to win approval from the Food and Drug Administration.

Ben Wood of CCS Insight said getting US regulatory clearance for that is a milestone that underscores the company's leadership in health and fitness. If you've been immobile for one minute after the fall, the Watch will automatically call emergency services and send your location to your emergency contacts, Williams added. Apple's dual SIM solution, in the USA, would enable someone to use AT&T, Verizon, or T-Mobile (but not Sprint) as their primary carrier while using any carrier that offers a SIM card as the secondary carrier.

The Apple Watch Series 4 will feature a larger screen, more than 30% larger than previous generations, as well as a thinner body. This feature may be especially attractive to older people or those with elderly parents anxious about falling when no one is around to help.

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