Volkswagen pulling plug on the Beetle next year

Daniel Fowler
September 16, 2018

On Thursday, Volkswagen of America confirmed it would end production of the Beetle next year while unveiling what will be the last two Beetle models: Final Edition SE and Final Edition SEL, which will be available in coupe and convertible editions.

Volkswagen recently introduced 2019 MY of Beetle in the United States and a VIN deciphering document revealed that lineup includes "Final Edition" but the company is yet to make an official announcement.

"As we move to being a full-line, family-focused automaker in the U.S. and ramp up our electrification strategy.there are no immediate plans to replace it", Hinrich Woebcken, chief executive of Volkswagen Group of America said in a statement.

It came after authorities cracked down on Volkswagen over the installation of so-called "defeat devices" into 11 million cars worldwide to fool regulatory emissions tests.

It went on and off sale several times over the following decades, with the last original design rolling out of the Mexico factory in 2003. Hitler's pet project of creating people's vehicle was first announced in 1938 at a Nazi rally.

What is it: The 2018 Volkswagen Beetle continues the company's long line of cars for the people.

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The auto sold for about 30 years in the USA before it was taken off the market in 1979.

Volkswagen is ending production of its iconic Beetle, the German automaker said.

After almost seven decades of production, Volkswagen has announced that it will stop production of its iconic Beetle cars next year.

The Beetle's legacy harkens back to the 1930s, when Ferdinand Porsche, the prolific engineer behind the famed luxury vehicle brand, made a decision to design a "People's Car" or "Volkswagen" in German. But the United States market is very different and a number of models discontinued elsewhere continue to sell in big numbers in parts of North America. Now, Volkswagen is gearing up to launch a wave of electric vehicles to appeal to a new generation of environmentally conscious consumers - children and grandchildren of the 1960s Beetle enthusiasts.

But Mr Woebcken didn't completely rule out that the model could one day be resurrected: "Never say never".

Both the Final Edition SE and SEL will be offered in coupe and convertible bodies and will have exclusive equipment and interior bits.

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