From amps to microwaves, Amazon tipped to reveal more Alexa devices

Ruben Fields
September 18, 2018

Amazon plans to release at least 8 new Alexa-powered devices before the end of the year.

More so than other virtual assistants including Siri and the Google Assistant, Amazon's Alexa has always been focused on the home.

Amazon's voice-activated assistant Alexa has a significant presence in consumers' homes, thanks to the robust ecosystem of developers and manufacturers who are incorporating Alexa into their devices. It is worth adding that some of the OEMs have already launched devices and even cars that support Amazon Alexa voice assistant. Of course, there are rumours that Amazon is also building robots for the home.

Amazon is expected to announce these devices later this month, so stay tuned to TNW to find out what the company has in store. The more in-house products and partnerships Amazon can score for Alexa, the better.

The new devices reflect Amazon's ambition to make its Alexa voice technology ubiquitous by focusing on areas where people spend most of their time - at home and in the auto. This is Amazon preparing to push into all of your home electronics and appliances. The company acquired Ring, a smart doorbell maker that also makes Alexa-compatible devices, earlier this year.

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The report notes that Alexa was initially considered "a geeky experiment" at Amazon, but it is now one of the most popular voice assistants as it leads the growth of the smart speaker market.

If the new devices are made and sold by Amazon, they would be in direct competition with similar devices made by Sonos and Garmin.

"We want customers to be able to use Alexa wherever they are", Bezos said in a statement in July.

Amazon's smart speaker is available in two versions - the full sized $180 (£145) Echo shown here, and a smaller, $50 (£40) version called the Echo Dot. The new devices will help realize Amazon's ambition of making Alexa ubiquitous in the customer's home and in their auto.

Although there is no confirmation from Amazon, some of these devices could arrive later this month. With eight new Alexa-enabled devices, the company is working along that goal.

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