YouTube announces retirement of its dedicated Gaming app - Internet

Ruben Fields
September 20, 2018

"The problem is, if you didn't have the app, or you weren't using the gaming hub to kind of like discover this content, creators weren't as discoverable".

In an announcement made on Tuesday, YouTube has confirmed that a dedicated YouTube Gaming app isn't necessary and, as a result, will be shutting it down. Based on what YouTube thinks you like to watch, you'll see "personalized" gaming content at the very top of the page, as well as top live games, live streams, relevant trending videos, and last but not least, recent content from your subscriptions. "With tens of thousands of different game pages, you'll be able to find content no matter how big or small the game is", wrote Chen.

"In terms of overall YouTube consumption, Indian viewers are definitely mobile first, with 55 percent of overall watch time in India coming from mobile", said Ines Cha, Head of Gaming Content and Partnerships for YouTube Asia Pacific in conversation with Gadgets 360.

Google explains this move as an attempt to make gaming content more accessible to all YouTube visitors, which makes sense. By shifting to the main website, YouTube is hoping that these gaming-specific features, such as easy access to live streams, popular videos, and recommendations, will be viewed more by the general public.

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He even directly credits Twitch with some inspiration, saying, "Twitch does a really good job with game discoverability". Instead, they'll be integrated into YouTube proper, so features like game pages, super chat, and channel memberships will all be making the jump.

YouTube launched Gaming as its own site in 2015, as a rather obvious counter-measure to the meteoric rise of Twitch.

Now, after building up the popularity of that standalone service, Google is moving everything back to vanilla YouTube. In the U.S., you'll also get recommendations of "On The Rise" gaming creators (a new one every week, to be exact), with the feature set to roll out to "more countries in the future". YouTube Gaming isn't going anywhere right away, though - Google says it will continue to support the app until March 2019.

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