Renault, Mitsubishi, Nissan to let Google into the dashboard

Ruben Fields
September 21, 2018

The deal means drivers will be able to access Google apps like its Maps navigation software or its voice-operated Assistant without needing their phones.

If you need driving directions, chances are you eschew your car's built-in navigation system in favor of your smartphone. However, despite Google's partnership with the Alliance, they will still be permitting compatibility with a few other OS such as Apple's OS for cars, CarPlay.

Until now, carmakers have largely chosen operating systems that are more limited in functionality, but more easily controlled by the manufacturer. This most likely will include cars made by Dacia, which was taken over by Renault in 1999 and relaunched in 2004 with the Logan model. Carmakers have also sought to forge their own commercial partnerships to sell connected services, rather than let tech players like Google cash in.

Kal Mos, Vice-President of the Renault Nissan-Mistubishi Alliance says Google will have access to data collected from its in-car apps, but must ask for user permission first.

The world's largest automotive partnership, the Renault-Nissan-Mitsubishi Alliance, which sold more than 10 million cars around the world previous year, is going to start embedding Google's Android operating system in its cars starting in 2021. Google just signed an agreement to make media devices for the Renault-Nissan-Mitsubishi Alliance, which is known as the largest vehicle producers in the world.

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The vehicle company trio alliance sold a combined total of 10.6 million cars past year and stated that all their future models will integrate Google's services and application such as Maps and the Google assistant that is voice activated.

By partnering with Google, Renault-Nissan-Mitsubishi ups the ante on rival automakers to partner with tech companies instead of developing their own software ecosystems. Many fear losing control of customer relationships, data and potentially significant future revenue from connected services. "It makes TomTom's bid to compete with Google in the auto industry rather hopeless".

Some smaller manufacturers such as Volvo have chose to embed Android Auto in their vehicles.

The infotainment partnership forms part of alliance's moves to equip more vehicles with connectivity and cloud-based services as part of its Alliance 2022 mid-term plan, the statement said. The Android-based operating system will always be updated along with its suite of apps from Google and other developers.

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