Tim Cook defends pricing of new iPhones, says it's worth the money

Ruben Fields
September 21, 2018

"I like Apple because it is faster [than other brands]". That pricing makes the newly launched iPhones the priciest smartphone in the market till date. While the host doesn't really speak to how easy or hard it'll be to carry out DIY repairs on the new iPhone, the video certainly suggests that performing your own repairs won't exactly be a walk in the park.

Both the iPhone Xs and Xs Max can be pre-ordered by directly visiting iStore South Africa's website from September 21. "IOS is addictive; just the interface itself. everything is so integrated, it's ideal".

The iPhone XS and XS Max have been taken apart.

The iPhone XR's smaller, 6.1-inch screen - in comparison to the 6.5-inch stunner used on the iPhone XS Max - might also play a hand in reducing power consumption. The iPhone XS price in India starts at Rs. 99,900 for the 64GB variant and goes up to Rs. 1,14,900 and Rs. 1,34,900 for the 256GB and 512GB variants, respectively.

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The biggest iPhone with the largest storage will cost US$1,449 and that did not go unnoticed by the reviewers, with many observing that a 512 GB XS Max was actually more expensive than some MacBooks. They also have a new image sensor and processor, incremental changes to the X that allow for better photography.

While these figures may sound intriguing, it's important to remember that the typical buyer of an Apple iPhone XS in India is unlikely to earn a salary near the net average figure.

Aggregated global data from Google was pulled "to visualise the difference between this and last year's iPhone releases", BankMyCell's Richard Morris said. The iPhone XR only has a 828p display, with a resolution of 1792×828. We've also learnt that the iPhone XR will have a 2,942mAh battery when it's available later this year. "Apple has been proven to have good quality products". Pre-orders for the device start on October 19 and general availability will be on October 26. Not just considering that iPhone XS and iPhone X are the same size, dimensionally, but also because Apple explicitly stated that iPhone XS is able to provide even more usage time (up to an additional 30 minutes) in comparison to iPhone X.

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