Amazon.com, Inc. (AMZN) Checks in With a New Twist on Retail

Daniel Fowler
September 30, 2018

The average rating of all the products in Amazon 4-Star on Thursday was 4.4 stars, and together, the in-store items had over 1.8 million five-star customer reviews. As the name suggests, all products stocked in this store have received either 4-star ratings or above from customers on the Amazon's website.

This trial location will be opening its doors today in New York City, and perhaps unsurprisingly the types of products that will be offered fall into a range of different categories. But they're welcome to buy them on their phones and then have them shipped.

"This is a store that's inspired by our customers", Amazon's Director of Stores Mariana Garavaglia told WCBS 880's Mike Smeltz.

Digital price tags have been placed next to items, which show how much members of Amazon's prime loyalty program will save on purchases, while the average rating score and number of ratings for an item will also be shown.

Amazon 4-star's products are less expensive for Prime members.

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It's ironic that after disrupting the brick-and-mortar retail industry from the core, Amazon is cementing its position in the same space.

The news denotes Amazon's most recent attack into the turf of adversaries, for example, Target Corp (TGT.N), which has sought urban customers with new little arrangement stores.

For the convenience of the shoppers, Amazon has created mini stops throughout the store. It is likewise taking off littler basic supply shops known as Amazon Go, where in-store innovation enables clients to exit with things and have their charge cards charged without ceasing by money enroll.

Interestingly enough the quirky shop concept will not be running on a short term basis, but will instead remain open for the foreseeable future, perhaps acting as the first in a growing chain of similar stores that might ultimately reach the UK.

The online shopping king marked a greater push in the brick and mortar retail format by acquiring Whole Foods for $13.7 billion in 2017.

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