Taylor Swift's Political Instagram Post Had Huge Impact on Voter Registration

Brenda Watkins
October 9, 2018

Taylor Swift's endorsement of two Democratic Party candidates has reportedly sparked a surge in voter registration for America's mid-term elections. Writing that she's "been reluctant to publicly voice" her political opinions in the past, "several events" in her life and the world have made her feel differently. It seems that fans and followers from the musician's home state of Tennesse were among the most impacted by Taylor's words.

"Vote.org saw (Tennessee) registrations spike specifically since Swift's post".

Kamari Guthrie, the director of communications for vote.org, told Buzzfeed News that during the 24-hour period after the singer posted her statement on Instagram, there were 65,000 registrations on the site.

Swift and Bredesen have also worked together in the past: Earlier this year, Bredesen posted an old group photo featuring the two and wrote, "In honor of #NationalPoliceWeek, here's a #TBT from when [Taylor Swift] & I joined the TN Assoc. of Police to launch 'Delete Online Predators, ' an education campaign to combat Internet crimes against children".

Swift said she could not "vote for someone who will not be willing to fight for dignity for all Americans, no matter their skin color, gender or who they love".

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But that's not all. That number is only bested by the number of visitors on National Voter Registration Day, when the site had 304,942 unique visitors. Vote.org typically sees 14,078 average daily visitors, Guthrie said.

Don't expect this scene to play out again anytime soon, given President Donald Trump's bad blood with Taylor Swift. "I believe in the fight for LGBTQ rights, and that any form of discrimination based on sexual orientation or gender is WRONG".

Swift, who has largely eschewed politics even as she has become one of pop music's biggest global superstars, told her followers she could not support Blackburn due to the congresswoman's record on women's issues and gay rights. I believe that the systemic racism we still see in this country towards people of color is terrifying, sickening and prevalent. "So many intelligent, thoughtful, self-possessed people have turned 18 in the past two years and now have the right and privilege to make their vote count".

The Bad Blood singer backed Phil Bredesen on Sunday for the upper house in her home state, and unleashed a fierce attack on his opponent, Republican Marsha Blackburn, who now serves in the House.

Trump, who has endorsed Blackburn, said on Monday that Swift "doesn't know anything about" Blackburn, when he was asked at the White House about the pop star's post. "Let's say that I like Taylor's music about 25% less now".

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