Apple TV Owners Might Get Apple's Incoming Original Content For Free

Brenda Watkins
October 12, 2018

The report pegs Apple's 2018 investments in original content at a total of "about $1 billion" Dollars, and previous reports show the company looking to deliver a wide variety of family-friendly, PG content. As CNBC reports, Apple will offer its original content for free to owners of Apple devices, including Macs, iPhones, and iPads.

While I'm a fan of Apple allowing us to access their content for free, I'm not sure how I feel about everything being integrated into one interface - though that may just be because I'm a dude on the internet and most dudes on the internet hate change. The company expects to launch a new and improved version of the TV app "early next year", the report notes.

Apple's move to give away its original content may seem like not the smartest thing to do, but in actuality it's just doing what Apple has always done: provide great ancillary products-such as free video, photo, and music editing apps, free operating system updates, and even free office productivity tools, that are just another reason to buy Apple hardware. The report doesn't note if the service will be available on non-Apple devices, and if the company would require you pay if you're watching from a PC, Android or other device. Think "Game of Thrones", but without the sex and violence.”. Along with its free original content, Apple device owners will also get access to content from other services, through subscription-based "channels".

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Last month, The Wall Street Journal reported that Apple has around two dozen shows in "in development or production".

About a week ago a third party analytics firm told us that iOS 12 was already running on 47.54% of compatible Apple devices, a very short time after its release.

On the other hand, it could dilute quality content further across multiple competing platforms - Netflix, Foxtel, Stan, Amazon Prime Video and soon Disney and Apple.

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