Instagram has started to use artificial intelligence against cyber-bullying

Ruben Fields
October 12, 2018

"This change will help us identify and remove significantly more bullying - and it's a crucial next step since many people who experience or observe bullying don't report it", Adam Mosseri, Head of Instagram, said in a blogpost.

Instagram is taking action against bullying on its platform. The Artificial Intelligence integrated within the app automatically detects inappropriate behavior and sends it for review to community moderators, thus lessening the occurrence of bullying.

"Online bullying is complex", Mosseri wrote in a blog post, recognizing that the current system of reporting and removing content that violates company guidelines isn't enough.

In particular, to identify offensive and aggressive content will use technologies based on artificial intelligence, reports kommersant.

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"It will also help us protect our youngest community members since teens experience higher rates of bullying online than others", Mosseri added. The company has already started rolling out this new technology, which will be deployed over "coming weeks", according to the company. Maddie has been very vocally against online bullying and is one among the people who use the platform to promote positivity.

In another move, a filter that enables Instagram users to detect and hide bullying remarks from Instagram feeds or profiles was extended to comments on live videos, according to Mosseri. The photo sharing platform is now adding this filter to comments that are posted to live videos.

Instagram has partnered with Maddie Ziegler, a New York Times bestselling author, dancer and actor to launch a kindness camera effect. It's kinda cheesy, but hey, it's Instagram, right? You are encouraged to tag a friend to support; they in turn receive a notification, and can share it to their own story or use the filter to pay it forward. In rear mode, kind comments in different languages will appear for a user to post. Once they are tagged, your friends will be able to use the filter from their camera too.

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