Google Play Announces Free 4K Upgrades for Previous Digital Movie Purchases

Brenda Watkins
October 24, 2018

The average price of 4K films on Google Play is now lower than before. Starting today, some previously-purchased movies will automatically be upgraded to 4K quality once it's available.

That includes movies bought on HD or SD, wherever a 4K version is available.

There was noticeably no information about Android TV Google Play movies app and whether that will be capable of playing 4K content natively on hardware that supports it, such as the NVIDIA Shield Android TV set top box.

All may not be lost for the rest of the world however, with Google also announcing cheaper pricing for UHD movies going forward.

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If you live in the USA or Canada and own some SD and HD quality films purchased from the Google Play Movies & TV app, your content will receive a free upgrade to 4K once such a version is available from the movie studio.

Just over a week ago, a teardown of a recent Play Movies build revealed several strings of code that hinted at Google potentially upgrading user's movies to 4K. Anything you purchase from now on won't be upgraded. Google notes that it's working with LG to support its TVs as well.

Finally, Google says that it's updated its app for Samsung, LG, and Vizio TVs to give it a "modern look and feel" while also making it better to use. And it doesn't stop here, we'll continue to make improvements so you can sit back, relax and enjoy your favorite movies, whenever and wherever.

Google will notify users which movies have been upgraded when they open the Play Movies & TV app.

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