Apple Fiscal Q4 2018 Results Lead To No More iPhone Sales Figure

Ruben Fields
November 5, 2018

Global sales accounted for 61% of the quarters' revenue. Thanks to the higher average selling price of $793, 28% more than past year, the Cupertino-based company was able to register the best September quarter revenue to date.

Services continued its rise.

Apple's revenue from services increased 17% YoY to US$9.98 billion.

CEO Tim Cook unveils updates to the Mac Mini, the iPad Pro and the Macbook. The company said it would stop disclosing data on the number iPhones, iPads and Macs it sells, eliminating a performance metric it has provided since the 1980s. However I note that the guidance for the coming quarter flags demand slowdown in places like Turkey, India, Brazil and Russian Federation.

This prompted the company to give a first-quarter forecast that was below expectations.

Keep in mind that these are units refurbished by Apple itself, which means you they're tested, certified, cleaned, given a new battery and outer shell, and come with a one-year warranty that you can extend with AppleCare+. It managed to recover, though: as at 6:50am in NY, it was at $1.073 trillion.

Apple's disappointing earnings report has put the iPhone maker's $1 trillion market value at risk. He said Apple is trying to make up for slowing unit sales growth by charging more for its lineup of devices.

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Cook was confident, however, that Apple will be able to get through the circumstances, as the company is armed with "our strongest line-up of products and services ever". That decline, combined with a reduction in the number of shares outstanding after accounting for repurchases during Apple's fiscal fourth quarter, erased almost $90 billion in market value.

Apple, which topped the $1 trillion mark on August 2, had a market value of $1.073 trillion at the close of trading on Thursday, according to data compiled by Bloomberg.

"We set September quarter revenue records for the iPhone and wearables and all-time quarterly records for services and Mac". Cook said that the local manufacturing project has gone well and he is a big believer in India.

Cook added that the company is also continuing its push into education, coding and environmental initiatives.

Those emerging markets are China and India which could not afford to buy expensive Apple gear.

George Salmon, an analyst at Hargreaves Lansdown said that Apple was charging close to $800 per phone, and while that's helping revenues climb despite flat sales volumes it can not last.

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