Facebook Takes on TikTok With New Video App Lasso

Ruben Fields
November 12, 2018

On Friday, Facebook quietly released the new product for both Android and iOS.

Lasso is going down a similar avenue, with some terming its features - "short-form, entertaining videos - from comedy to beauty to fitness and more"- as nearly identical to TikTok's. From trending pop hits to vintage classics, you'll find whatever song you need to take your videos to the next level. The company spokesperson also added they are excited to see the high potential and also the company will be gathering feedback and people as well as the creators.

YouTube was the preferred platform of choice for teens, according to its recent data, with Instagram and Snapchat trailing behind. With the tools application, users can create short videos, add amusing effects and share with your friends.

The social media website stated that the app makes it convenient for anyone to create and share short videos with fun effects.

Facebook has released a new app to challenge TikTok.

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Lasso's music library is one of the biggest.

Lasso is Facebook's latest bid to bring back the teens which social media giant platform has lost its hold over. Users will have to first authorize the app to allow access to their photos, and videos. Users can also login with Facebook or Instagram to get instant personalization.

Once downloaded, Lasso allows you to sign in with Instagram or create an account using the Facebook account. According to the recent reports it had been recorded that only half of the teens agreed to the fact of being a user of the social media platform - Facebook, as compared to 2004, where nearly 71 percent of them were being a part of it. Moreover, the most important thing that we all have to keep in mind that all the profiles are public.

Facebook has a long history of copying popular apps or features in an attempt to stave off its inevitable slide into irrelevance (think Houseparty or Snapchat Stories).

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