FDA, New York to take aim at flavored e-cigarettes

Daniel Fowler
November 12, 2018

Gottlieb focused on Juul and several other major e-cigarette makers in September, warning them to stop marketing to teenagers or risk being banned.

The Food and Drug Administration (FDA) is expected to ban the sale of flavored e-cigarette products throughout the U.S.as officials have become increasingly alarmed with its draw to minors.

There has been mounting pressure for action after preliminary federal data showed teenage use had surged by more than 75 percent since a year ago, and the FDA has described it as an "epidemic". Plans for the new regulations were reported Thursday by the Washington Post.

The FDA also will introduce stricter age-verification requirements for online sales of e-cigarettes. The restrictions don't apply to the "open-tank" systems available in vape shops. "It's simply not tolerable".

Juul's device has become wildly popular, accounting for nearly one in three e-cigarette sales as of the end of 2017, according to the U.S. Centers for Disease Control and Prevention.

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The move is a part of the FDA's crackdown on the widespread usage of e-cigarettes in youth as the agency grapples with an "epidemic" of youth e-cigarette use that threatens to create a new generation of nicotine addicts.

Juul, which accounts for more than 70 percent of the retail market, is sold in tens of thousands of retail outlets. He also wants to ban menthol in regular cigarettes.

Altria (mo) has already said it will remove its MarkTen pod-based products and will stop selling all flavors except for menthol or tobacco in its products until the FDA reviews and approves them.

Juul declined to comment on the new restrictions.

Confirming the ill-effects of menthol cigarettes on people's health, back in 2013, the FDA had said that "the use of the cigarettes, which are flavored with the compound menthol, was likely associated with increased smoking initiation by youth and young adults, possibly because menthol helps reduce the throat irritation caused by cigarette smoke", as reported by the Wall Street Journal.

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