John Lewis Christmas Advert 2018 Starring Elton John

Brenda Watkins
November 15, 2018

It's the most magical time of the year - or at least as far as television advertising goes - as the official John Lewis Christmas advert has been unveiled.

This year's John Lewis advert - which is hotly anticipated each year - is about the power of a gift and how it inspired, changed and influenced the course of a little boy's life, namely Elton John.

In 2010, Ellie Goulding covered the track for the John Lewis advert that year.

"The ad is absolutely fantastic and I've truly loved every minute of being a part of it".

The advert's narrative is summed up at the end, with the slogan "Some gifts are more than just a gift".

"I don't dislike Elton John but shame on him for taking a six figure fee for it".

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The John Lewis Christmas campaign has so many warm memories for me and my family.

The ad will first air on TV this evening at 9.15pm on ITV during Dark Heart.

One said: "canny believe I'm saying this but The John Lewis advert is legit the least Christmassy thing I've ever seen it's just an advert for Elton johns new film?"

"But it's more about encouraging people to think thoughtfully about the people they are buying gifts for".

The ad, entitled The Boy and the Piano, tells the story of how the 71-year-old music legend's life changed forever when he was gifted the musical instrument as a youngster, and it features the star singing his hit Your Song.

And others pointed out that Elton John also has a biopic Rocketman coming out in May 2019, and that this advert is surely the ultimate promotional opportunity. Fans will have to settle for his vintage tour t-shirts.

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