Netflix tests a $4/month mobile-only plan in Malaysia

Ruben Fields
November 16, 2018

The entry-level plan affords unlimited access to movies and TV shows for one device but is limited to standard definition quality. That would mean that devices like Apple's new iPad Pro should qualify.

The downside to the Netflix plans being rolled out in Malaysia is that you can only stream in standard definition and not HD.

Priced at RM 17 per month, the option for the new plan does not appear when you browse Netflix website using the internet browser on your PC.

This seems to be what all the rumours regarding a cheaper subscription for India may have been about. The company told TechCrunch that it is running similar trials in a few countries, but declined to provide any additional details.

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As smartphones getting better and cheaper at the same time, with high-speed and affordable 4G mobile data, Netflix is planning to gain an advantage from the same by offering affordable subscription packages, especially for smartphones.

At half the price of the basic Netflix package in the country, the move is created to tap into a market that leaped a generation of technology and went straight to mobile. It apparently didn't take long for the company to reach its decision, as Malaysia's The Star reported on Wednesday that Netflix has introduced a mobile-only plan in the Asian country, charging just RM17 for a subscription (which translates to around $4 USD). However, in time he said the SVOD service aims to expand into more Hindi-based content and then Tamil and Guajarati as it targets other regions. It plans to offer mobile-only subscription at $2-5 every month in the emerging markets.

In order to cope with competitors like iFlix, Netflix is also doubling its content across Asia, in order to make up for the price differential, including 8-continental releases (originals) and a serialized TV show filmed and produced in India.

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