John Lewis Christmas ad: Can Elton scoop the Christmas Number 1?

British music icon Elton John retraces his "incredible journey" in John Lewis' emotionally-charged and nostalgic Christmas spot.

Other moments include a pub gig as a teen, a school recital, all building up to when young Elton gets his first piano - a moment that is based on John's recollection of when he first played a piano at his grandmother's house.

Elton John is the main feature in this year's campaign.

Fans of the new John Lewis ad included former MP and Strictly Come Dancing star Ed Balls, who said it was "totally brilliant", and TV presenter Susanna Reid who responded: "Absolutely love it".

It's the flawless mix of story and celebrity, and while not official, also a pretty damned good promo for Rocketman, the upcoming Elton John biopic hitting theaters next summer.

American Airlines Unaware Of Risks Associated With Boeing 737 Max
However, Brazil's regulator told Reuters that it had required specific training for pilots on the anti-stall system. Pilots could have stopped the plane from acting uncontrollably by pressing two buttons.

However, a John Lewis Partnership press release appeared to refute this cost.

Every year, as Christmas approaches, all the companies struggle to make the best and most heart-warming advertisements to try and encourage us to buy all our gifts at their establishments.

Craig Inglis, partner and customer director at John Lewis & Partners said: "Think back to all of the Christmases that you have enjoyed over the years-I'm sure there is one very special gift that stands out above all others".

In "The Boy and the Piano", instead of using the tried-and-true approach of creating a celebrity all its own-remember Monty the Penguin?-John Lewis has gone Full Superstar and enlisted Sir Elton John, crafting a version of the pop legend's life story that fits its Christmas narrative like a sequined glove.

Customers can also visit the dressing room, recording studio and living room sets from the advert in John Lewis's flagship store in Oxford Street.